JBK EDITIONS

01 / PRACTICE FOR THE POSSIBLE

IMAGINED. MADE REAL.

Beyond the expected.

Selected Work — 2026
EL ROJOHospitality / Bahía de Cádiz DAR 17Residential / Khedivial Cairo ALAÏA × NETOFashion / Independent Concept Study
01 / Hospitality

EL ROJO

Salt Marsh Retreat

A circular hospitality concept shaped by salt, tide and horizon.
Creative Direction & Curatorial Concept — Maria Kruella
EL ROJO — Salt Marsh Retreat — The Circular Plan
Salt Marsh Retreat — The Circular Plan
EL ROJO — The Salina
The Salina
EL ROJO — Arrival Across the Salina
Arrival Across the Salina
EL ROJO — The Salt Court
The Salt Court
EL ROJO — Inner Salt Landscape
Inner Salt Landscape
EL ROJO — The Moon Library
The Moon Library
EL ROJO — The Horizon Lobby
The Horizon Lobby
EL ROJO — The Salt Stone Path
The Salt Stone Path
EL ROJO — Mineral Spa
Mineral Spa
EL ROJO — Art and Collected Objects
Art and Collected Objects
EL ROJO — From Tide to Night
From Tide to Night
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02 / Residential

DAR 17

A House Between Two Cairos

A residential restoration concept where history and contemporary life coexist.
Creative Direction & Curatorial Concept — Maria Kruella
DAR 17 — The House — Exterior
The House — Exterior
DAR 17 — A Contemporary Intervention
A Contemporary Intervention
DAR 17 — The Entrance — Two Centuries at Once
The Entrance — Two Centuries at Once
DAR 17 — The Double Salon
The Double Salon
DAR 17 — The Blue Library
The Blue Library
DAR 17 — The Kitchen — A Future for the House
The Kitchen — A Future for the House
DAR 17 — The Kitchen — Another Perspective
The Kitchen — Another Perspective
DAR 17 — The Bedroom
The Bedroom
DAR 17 — The Amber Resin Bath
The Amber Resin Bath
DAR 17 — A Room Within the Room
A Room Within the Room
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03 / Fashion

ALAÏA × NETO

Independent Concept Study

An exploration of fashion, sculpture and the experience of space.
Alaia second skin storyboard
Opening Image
Alaia invitation
The Invitation
Alaia arrival
Arrival
Alaia space
The Space
Alaia awakening
The Awakening
Alaia look
Multiple Origins
Alaia sequence
The Sequence
Alaia turn
The Turn
Alaia reveal
The Reveal
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Our Philosophy

Curiosity is where everything begins.

We believe the most compelling places and experiences do more than impress. They awaken curiosity, provoke emotion, invite discovery and create meaningful human connections.

At JBK Editions, imagination is not an escape from reality. It is the beginning of something extraordinary.

We transform ideas into distinctive worlds where storytelling, artistic expression and human experience come together.
ONE PRACTICE.TWO PERSPECTIVES.
The imagination to conceive it. The structure to make it possible.
M

MK

Creative direction
Concept development
Art & curation
J

JR

Commercial strategy
Financial structure
Business development
Contact
contact@jbkeditions.studio